The newly redesigned widget offers a sharper look, smarter functionality and a smoother user experience. This update does not only refer to aesthetics but aims to make everyday interactions faster, clearer and more intuitive than ever before.
The main product elements that we recommend be addressed in advance include Tags, as well as Content and Media.
Changes to these elements are optional, as existing products will continue to work on the new widget and will not be affected.
Tags
Finding the perfect product match quickly may be difficult, especially when there are hundreds of products offered. The new widget addresses this challenge by placing a strong emphasis on filtering, helping guests navigate large product lists with ease and introduces Tags as an intuitive filtering mechanism that allows for an accurate and efficient search.
Reasons why Tags should be added to your products :
Easier setup: Tags can be added or updated without restructuring the display of products.
Faster results: Guests can quickly narrow down large lists of products.
Intuitive filtering: Tags are easy to understand and apply as guests can select or remove tags based on their preferences and needs.
Flexible refinement: Several tags can be combined to refine searches.
Consistency across content: Tags create a standardized way to categorize products, improving search accuracy.
Better user engagement: Tags encourage exploration and keep guests engaged as they explore related products.
How to set it up
To associate specific tags to specific products, navigate to the Fundamentals > About section of each specific product and locate Tag(s).
As the tag section is mandatory, there is always a pre-selected default tag associated with the specific product. Example: If an “Experience“ is created, then the tag “Experiences“ will be pre-selected by-default. If a “Service“ is created, then the tag “Services“ will be pre-selected by-default.
However, additional tags may be selected from the list provided.
Usability/ Display: The tag(s) allow for the specific product to be better segmented and easily located. The “Tags“ will appear as a filter option on the back-office booking process (through the dashboard BOOK NOW) and on the online booking process (through the widget) and can be used in order to easily search and locate products that have been associated with a specific tag(s).
Example
A sailing trip is created as an Experience and the tags selected are the following:
Experiences (default selection)
Nature & Outdoors
Entertainment
Food & Drink
Sea & Sun
Special Occasions
Tours & Activities
Display
The selected tags will appear as Filters on the widget - filtering by a specific tag will facilitate the process of searching and locating the specific product on the widget.
To apply specific filters on the widget, select the desired ones and click Apply filters.
This way, only the products associated with the specific filters will be displayed on the widget.
Content & Media
The new widget also introduces important updates to the Content & Media section of the products, bringing both structural and visual improvements. Alongside the introduction of new fields designed to better organize and enrich product information, certain fields will now use a default presentation to ensure a consistent and streamlined display. This combination enhances readability, reduces configuration effort and delivers a more uniform content experience across products.
For the purpose of this article, the following section will be focused on the new fields, as well as on the existing ones that have been affected by the widget redesign.
1. Presentation
Brief Description
What is this: This is a short, concise summary that gives guests a quick understanding of the product offered. When multiple products are offered, the Brief Description acts as a quick orientation, helping guests easily understand whether a specific product matches their needs and preferences.
Where is this: This is located within the Product in the Presentation section of the Content & Media tab:
Display: The information inserted will appear on the widget in instances where the product is part of a "Product Category. For widgets with a single stand alone product the Brief description will not be displayed.
Important Parameters: Description limited to 150 characters (including spaces).
Actions Required: For existing products, no action is required - the transition will happen automatically. However, for optimal display, you may want to adjust descriptions to fit within character limits.
Highlights
What is this: These are short points referring to the most important and differentiating aspects of the product. When a list of products is offered, highlights help guests understand the value of each product at a glance so that they make faster and more confident decisions.
Where is this: This is located within the Product in the Presentation section of the Content & Media tab:
Display: The information added will appear on the widget in a clear, bullet-point format by default.
Important Parameters: The presentation is standardized and each item included can be up to 150 characters long (including spaces). A total of 10 items can be added.
Actions Required: For existing products, no action is required - the transition will happen automatically, the entire text will be inserted as single input and will display on the widget as a single bullet point. However, for optimal display, you may want to adjust Highlights to fit within the display format and character limits.
For new products or to adjust existing ones, follow the below steps:
To add a highlight, click on the Edit button on the right-hand side of the screen.
In the pop-up window, enter each highlight in the designated field.
To include an additional highlight, click on Add item.
SAVE once all highlights are added.
What's included in product
What is this: This section of the product clearly outlines the specific components or services that are part of the product. What's included in product acts as a transparency layer, setting clear expectations by showing guests exactly what is included.
Where is this: This is located within the Product in the Presentation section of the Content & Media tab:
Display: The information added will appear on the widget in a clean format, where each item is listed as a bullet point, paired with a checkmark icon, by default.
Important Parameters: The presentation is standardized and each item included can be up to 150 characters long (including spaces). A total of 10 items can be added.
Actions Required: For existing products, no action is required - the transition will happen automatically, the entire text will be inserted as single input and will display on the widget as a single bullet point. However, for optimal display, you may want to adjust What's included to fit within the display format and character limits.
For new products or to adjust existing ones, follow the below steps:
To add an item, click on the Edit button on the right-hand side of the screen.
In the pop-up window, enter each item in the designated field.
To include an additional item, click on Add item.
SAVE once all items are added.
What's not included in product
What is this: This is a new field introduced by the new widget. This section clearly specifies the items, services, or costs that are excluded from the product. Its goal is to manage expectations, avoid misunderstandings and provide transparency for guests.
Where is this: This is located within the Product in the Presentation section of the Content & Media tab:
Display: The information added will appear on the widget in a clear, structured list, where each item is presented as a bullet point, accompanied by a cross icon, by default.
Important Parameters: The presentation is standardized and each item included can be up to 150 characters long (including spaces). A total of 10 items can be added.
Actions Required: For existing products, no action is required, as the specific field does not currently exist. However, for optimal display, you may want to include items in this product section.
For new products or to adjust existing ones, follow the below steps:
To add an item, click on the Edit button on the right-hand side of the screen.
In the pop-up window, enter the required item in the designated field.
To include an additional item, click on Add item.
SAVE once all items are added.
Itinerary
What is this: It is a structured outline of how the experience or service unfolds over time. It explains what happens, when it happens and sometimes where it happens, giving guests a clear picture of the flow and the duration of a product.
Where is this: This is located within the Product in the Presentation section of the Content & Media tab:
Display: The information added will appear on the widget in a clear, step-by-step vertical timeline format, by default. Each stage/ item of the itinerary is numbered and aligned along a visual guide, making the progression easy to follow from start to finish.
Important Parameters: The presentation is standardized and each item included can be up to 150 characters long (including spaces). A total of 10 items can be added.
Actions Required: For existing products, no action is required - the transition will happen automatically, the entire text will be inserted as single input and will display on the widget as a single bullet point. However, for optimal display, you may want to adjust Itinerary to fit within the display format and character limits.
For new products or to adjust existing ones, follow the below steps:
To add an item, click on the Edit button on the right-hand side of the screen.
In the pop-up window, enter the required item in the designated field.
To include an additional item, click on Add item.
SAVE once all items are added.
2. Media
Gallery
What is this: Refers to the images that can be associated with a specific product.
Where is this: This is located within the Product in the Media section of the Content & Media tab:
Display: The images added will appear on the widget as an image carousel.
Actions Required: For existing products, no action is required. However, since now multiple images can be displayed on the widget, you may want to enhance the presentation of your services by adding more images.
For new products or to adjust existing ones, follow the below steps:
Drop images of the product in the designated field or click in the empty area to upload.
Notes:
Allowed file types: jpg, jpeg, png, svg
Maximum upload file size: 1 MB
Recommended size (in pixels): 750 x 440
Important note:
The Cover image has been removed will be no longer used.
Note:
Desktop and mobile widget views may vary slightly to optimize the user experience across devices.