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Email automations offer a powerful way to enhance customer engagement and streamline business operations. To ensure optimal performance, several factors need to be carefully considered.
The following best practices can help improve the effectiveness and efficiency of the email automation feature:
1. Reservation Patterns
Automated email sending triggers are linked to key dates, such as check-in, check-out and itinerary creation. Analyzing how close to their arrival date customers tend to book their experiences can help optimize the timing of email communications, ensuring messages are sent at the most appropriate times.
Adjust the automation window: If data shows a significant number of last-minute bookings, shortening the email automation window can allow for more emails to be sent in a shorter timeframe, therefore more chances of reaching customers at the right time and encouraging engagement with the pre-arrival email(s).
Extend the timing if necessary: On the other hand, increasing the number of days between the booking and email delivery can be crucial, as some customers prefer to plan their stay well in advance and may appreciate receiving information closer to their booking date.
Send additional emails: Consider implementing an additional pre-arrival email or check-in email to ensure all necessary information is provided and increase the likelihood of guests interacting with one of your emails.
Note: Changes to the email sending triggers can be performed in the Email Automation setup page.
2. Email Accuracy
The effectiveness of email automation is directly tied to the accuracy of the data. Invalid or fake email addresses can reduce the campaign’s impact, making it crucial to maintain clean and updated records.
Improve data quality: Ensuring that the Property Management System (PMS) is updated with correct customer information - such as email addresses, phone numbers and names - can reduce the number of failed deliveries and improve communication accuracy.
Connect your PMS with Triparound: Integrating your PMS (Property Management System) with Triparound can further streamline data management, ensuring seamless and accurate information exchange. Click the following links to learn more about the PMS integration process and the Benefits of PMS integration.
Update sender information: Using the Business's email address instead of the default noreply@triparound.com helps customers recognize the sender and increase the likelihood of engagement.
Note: If you wish to update the sender email address, please contact your Customer Success Manager.
3. Enhance the Check-In Process with Automation
Introducing an automated email that is sent immediately after the check-in process can provide guests with useful information and encourage further engagement during their stay.
Boost engagement: Informing guests that they will receive a post-check-in email, which they can use to book experiences and services or find important information, can add value to their stay and increase customer interaction.
Ensure proper data entry: It is essential that reception staff update email addresses and other customer details during check-in to avoid missed communications and ensure that emails are delivered successfully.
4. Increase and Track Interaction with Emails
Understanding how customers interact with automated emails can provide valuable insights into the effectiveness of email campaigns.
Increase click-through rates: Compelling subject lines, personalized content, and clear calls to action (CTAs) can help improve the likelihood that recipients will engage with the email. Offering relevant information and making it easy for customers to take action can lead to higher engagement.
Monitor user behavior: For emails driving traffic to a website, integrating the email system with tools like Google Tag Manager can help track how many recipients click on links and how they behave once on the website. Analyzing this data can help identify opportunities for improving the content or structure of future emails.
5. Consider Adding the Guest App Link into the Email Template
Incorporating the Guest App link into the email template can provide the customer with useful and exciting information about their trip. It also enhances engagement by encouraging them to explore and book the experiences and other services offered by the Business. Incorporating the Guest App, ensures higher data accuracy and can help target the right audience, which can ultimately improve engagement rates.
Streamline the process: By incorporating the Guest App link the user experience will be simplified since all customer data will be pre-filled during the checkout stage. This reduces barriers to engagement and can lead to higher interaction rates and a smoother overall experience for customers.
6. Consider Adding the Guest Validation Step on the Widget
Adding a guest validation step on the widget, such as confirming the customer's email address, room number or reservation ID, could help ensure that only valid information is entered. While the guest validation adds an extra step to the booking process, it ensures higher data accuracy and can help target the right audience, which can ultimately improve engagement rates.
Streamline the process: By integrating the guest validation step into the booking process, the user experience will be simplified since all customer data will be pre-filled during the checkout stage. This reduces barriers to engagement and can lead to higher interaction rates and a smoother overall experience for customers.
Note: The guest validation on widget feature can be enabled in My Company > Settings > Booking settings. To learn more about the Company Booking Settings, click here.
7. Collect Customer Feedback
Gathering feedback from customers about their experience with automated emails is a valuable way to assess the impact of the communication strategy.
Request feedback: Asking customers whether they received the emails and how they felt about the content can provide insight into customer preferences and areas for improvement. Using feedback to make iterative adjustments to the content, design, or timing of emails can ensure that the email automation strategy remains relevant and effective.
Click on the following link to learn more about the Email automation feature.