When managing discounts and promotional campaigns, it is important to understand the distinct purposes and functionalities of coupons and vouchers. While both tools provide customers with a benefit at checkout, they serve different use cases and operate under different conditions.
Coupons are typically used to offer promotional discounts on selected products or services. They allow businesses to apply either a percentage-based or fixed-amount reduction to the price. Coupons can be configured for use during specific seasonal periods or fixed dates, offering flexibility. Additionally, they can be associated with specific prices, offering precise targeting for promotions.
Key Features:
Suitable for promotional campaigns or seasonal offers.
The key criteria of the coupon is dependant on the equivalent discount.
Can be limited by specific date ranges, fixed dates and time periods.
Can be applied to specific products and pricings.
Discounts can be set as percentage or fixed amounts.
Can be applied to shared products using the Transaction Coupon category.
Coupon codes must be created manually and shared externally.
Example:
10% off all spa treatments booked between June 1st and June 15th, using a coupon code at checkout.
Vouchers are typically used as a form of payment or discount up to a specified fixed monetary value and are often used as a gift card or credit toward services. They can be redeemed for all or selected products. In contrast to coupons, vouchers can also be applied to categories of products, rather than specific products.
Vouchers also offer advanced configuration options:
Voucher codes are automatically generated by the system.
They can be linked to a specific customer and shared directly via Triparound, making them ideal for gifting, compensation or credit towards specific services.
Key Features:
Ideal for gift experiences, prepaid services, or guest credits.
Represent a fixed monetary value (e.g. €50).
Not applicable to percentage-based discounts.
Can be applied to categories of products.
Voucher codes are system-generated and can be sent directly via Triparound.
Can be applied to shared products.
Example:
A €100 voucher redeemable on wellness or dining experiences during a guest’s stay.
Summary Table
Feature | Coupons | Vouchers |
Discount Type | Percentage or fixed amount | Fixed amount only |
Use Case | Promotions, sales, campaigns | Gift cards, credit toward services |
Application | Product & Pricing specific | Product & Category specific |
Code Creation | Manual | Automatic |
Distribution | External | Can be linked and sent via Triparound |
Applies to Shared Products | Yes (via Transaction Coupon) | Yes |