How to apply different prices to different customer segments

Tailoring prices to specific customer segments (e.g., hotel guests vs visitors, villa owners vs villa renters) helps optimize revenue, maintain competitiveness and deliver more relevant and transparent pricing - while reducing manual effort through smarter configuration.

Depending on how products need to be presented to customers, different setup options may be used.

Setting up different products for each customer segment - e.g., one product for hotel guests and another for visitors - allows each product to be associated with specific pricing.

Follow the standard process to create the products.

In case a new experience needs to be created, learn more here: How to create a new Experience

Customers will see as many products on the widget as the customer segments and will be able to select the preferred option.

Groups can be used as filters for different pricing options during the booking process. Depending on the selection in the Groups section at the beginning of the booking flow, the corresponding pricing will apply.

Step 1: Follow the standard process to create the product.

Note: The setup should include one pricing element per customer segment and separate schedules where applicable.

Step 2: Create one Group per customer segment and associate the correct schedule and pricing element with each group.

Customers will see a single product on the widget.

After selecting the product, the preferred customer segment can be selected and the corresponding pricing will apply automatically.

Set up a single product and include informative text in one of the available fields to communicate the applicable pricing policy.

Sample text: "Different pricing policy applies to visitors".

Step 1: Follow the standard process to create a new product.

Note: Only one pricing element needs to be created.

Step 2: Include descriptive information in one of the available fields under Content & Media > Presentation section of the product (e.g., Additional information, Payment info).

The information inserted will appear prominently on the widget during the booking process and on the Guest App.

Step 3: Descriptive information may also be added in the Widget Booking Information field under Settings & Policies > Terms & Conditions.

The inserted information will appear prominently on the widget during the booking process.

Set up a single product and define the cost of the experience after the service has been completed.

Step 1: Follow the standard process to create a new product.

Note: When configuring the pricing element, select the After service pricing option under Pricing type.

A note will appear prominently on the widget during the booking process indicating that the price will be calculated at a later stage.

Learn more here: Pricing (Experiences)